5 Effective Link Building Strategies To Get High-Quality Backlinks

Link Building Strategies

If you’ve been performing SEO for a while now, you already know the significance of backlinks. They act as one of the major Google rankings factors and without them you can’t expect to rank your website on the top pages. It doesn’t matter if you own an e-commerce store or a single-page website, acquiring quality backlinks from high-authority domains will be the key to rank higher in Google search results. 

But, what are the right ways to build quality backlinks? Even though the Internet is stacked with endless guides on how to improve your website’s backlink profile, the majority of these methods no longer work. For instance, you can’t expect to get quality backlinks by spam-commenting on other websites. This trick no longer works and if you still utilize it, you’ll most likely damage your website’s backlink profile. 

So, what are the best strategies to get quality backlinks in 2021? In this guide, we are going to talk about different link-building practices that’ll help you secure quality backlinks and improve your website’s overall domain authority (DA). 

Use “Skyscraper” Technique 

The skyscraper technique is a powerful link-building strategy that was first introduced by Brian Dean. In fact, he managed to acquire 13.5k backlinks to one of his pages using the same technique. For people who don’t know, the skyscraper is a technique where the idea is to look for content pieces that are already generating quality backlinks and create a blog that’s 10x better. 

For instance, if someone has published a list of “top 10 video editing tools”, you can write an article and include more tools to make it better. This will give you the perfect opportunity to steal the backlinks from the existing blog and attract new links at the same time. However, keep in mind that the skyscraper technique will only work if you use an effective marketing technique to promote your new blog. 

Use Guest Posting

As surprising as it may sound, guest blogging is still one of the most reliable white-hat techniques to acquire authority backlinks. Apart from helping you build backlinks, guest blogging will also help you reach an established audience and drive more exposure to your brand. Even Google accepts guest posts on its official blog, which means it’s quite clear that guest posting will be the right way to improve your website’s backlink profile. 

However, it’s also important to understand that you need to provide high-quality content while writing a guest blog. The content should directly answer the searcher’s question. So, before you go out and start looking for guest blogging websites, it would be better to take your time and find relevant topics. 

Of course, an easier way to do this would be to look for professional guest posting services. There are several agencies that offer such services where a professional will take care of the entire outreach and write the perfect guest post as well. 

Publish Detailed Guides

Websites such as Backlinko, Ahrefs, and Search Engine Journal are known for publishing detailed guides on different topics. Some of these guides even surpass the 10,000-words benchmark. Want to know why they post such lengthy guides instead of small articles. The answer is “building authority”. These detailed guides help these brands establish themself as authorities in the market. 

As a result, people always prefer linking to their content because it’s accurate, detailed, and highly helpful. So, if you want to replicate the same results for your website, we recommend publishing comprehensive guides on your website. Even though the process will be a bit time-consuming, the final results are going to be completely worth it.  

Use Infographics to Build Backlinks

Infographics have become a popular content format to acquire new backlinks from authority domains. Everyone wants to link to infographics because they look more appealing and deliver the same information in a hassle-free manner. If you want to improve your website’s backlink profile, using infographics will be the right way to go. 

Now, there are several online tools where you can design an infographic by yourself. However, if you don’t want to go through the hassle, you can also hire professional designers to do the job. You can easily find designers at affordable prices on platforms such as Fiverr and Upwork. 

Once you’ve got the infographic, the next step would be to promote it across different social media platforms. You can also submit it to different “infographic directories” to get more exposure and quality backlinks. 

Start Giving Interviews

There are many websites that publish interviews of industry experts. You can reach out to one such website and give an interview. When they’ll publish the interview on their website, they’ll most likely link to your site. This will be a win-win situation as you’ll get a quality backlink along with strong brand exposure. 


That concludes our guide on how to acquire quality backlinks from high-authority domains. Even if your website has zero backlinks, these 5 tricks will help you start sailing in the right direction. You’ll be able to get quality backlinks without wasting your time and it’ll help you boost the overall domain authority (DA). 

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