As we all know a sudden shift in the event patterns has taken place ever since the advent of the global pandemic. Right from virtual meetings to virtual exhibitions, all kinds of online events skyrocketed. Today, going virtual has become a new norm and is here to stay for long.
Exhibitors and visitors benefit from online exhibitions in the same way that they benefit from traditional physical exhibits. Virtual exhibitions come with many more benefits that are far beyond the reach of physical exhibitions. With strong internet connectivity and reliable virtual exhibition and virtual event platforms, organizations and brands can showcase their products and services to a diverse set of attendees globally.
Apart from it, online displays of product offerings offer many advantages to visitors as well as to organizations. For instance, transportation issues and geographical limitations are completely resolved with virtual exhibitions. One of the biggest benefits of virtual exhibitions for guests is that they no longer have to travel miles to visit an exhibition.
This is one of the most essential reasons why people prefer online exhibitions. The flexibility of the event format enables organizations around the world to participate in online exhibitions. It helps in fostering commercial relationships with new customers and strengthens with existing ones.
Top Benefits of Virtual Exhibitions for Your Business or Organization
We have listed some of the most popular advantages of online exhibitions, have a look:
1. Extended reach & enhanced accessibility
With online exhibitions, location is no more a barrier. Attendees from around the world can attend the online exhibition from their remote locations via any device. Your potential target audience can reach out to your virtual booth from anywhere in the world simply by registering themselves for an online exhibition. It offers an opportunity to exhibitors to make their product offerings reach millions of people with a single click.
Thus resulting in enhanced reach, increased attendance, and accessibility. The chances of generating qualified leads and boosting business revenues just increased with online exhibitions.
2. Overcomes the issue of venue capacity
Physical exhibitions many times face an issue of venue capacity. Attendees who are willing to be a part of the exhibition might not be a part of the event due to capacity constraints. However, virtual exhibitions hosted on an advanced virtual exhibition platform can be organized with no audience cap feature. It allows endless attendees from around the globe to be a part of the online exhibition. Additionally, an online exhibition event resolves the barrier of the number of attendees visiting the booth at the same time.
3. Reduced expenses
With virtual exhibitions, the cost spent on booking a venue with larger capacity, accommodation, travel tickets, food & beverages, hiring technical staff, and more gets resolved completely. All you need is a strong internet connection and a comprehensive virtual exhibition platform with advanced features to host a successful virtual exhibition. A platform that offers a list of engaging, networking, and data analytics features alongside enables replicating the essence of physical exhibitions by customizing the event set up as per branding, is the one you must opt for.
4. Eco-friendly
Virtual exhibitions have a positive impact on the environment. The tons of waste disposed of during live physical exhibitions get completely resolved with virtual exhibitions. Additionally, virtual exhibitions overcome the issue of carbon emissions released during physical exhibitions. By leveraging virtual exhibitions, your organization contributes to an eco-friendly environment.
5. Offer Endless Opportunities for Networking
Online exhibitions offer endless opportunities for networking in a virtual space that is quite beneficial for any organization. It enables organizations to have conversations in real-time with global prospects effortlessly. Face-to-face interactions hold their own worth but having communications with multiple people at once is not possible during live physical exhibitions.
Whereas others may find it difficult to navigate through the crowds of hundreds to have a conversation at booths. Physical exhibitions have a restriction on the number of people gathering at a booth at a single time. Such issues get completely resolved with virtual exhibitions. A comprehensive virtual exhibition platform offers endless possibilities of networking through various networking features. Some of the most brilliant networking features apart from Live audio/video chats include:
- AI-matchmaking features: It enables attendees to have a real-time conversation with like-minded people matching the interest areas without navigating much throughout the exhibition.
- B2B meeting scheduler: having an advanced networking feature like a B2B meeting scheduler makes it easy for attendees to schedule a meeting with exhibitors before or even after the event. It helps in fostering meaningful relationships.
- Business card exchange: The ability to exchange business cards digitally just like physical ones help in having future collaborations and meaningful business relationships.
- External plugins at virtual booths: Third-party app integrations such as WhatsApp at virtual booths facilitate attendees to have seamless communication with booth representatives at their convenience.
Virtual exhibitions enable attendees to have real-time discussions with multiple people at a single time with the help of advanced networking features.
6. Generate an Accurate Event Analytics Report
It is nearly impossible to keep a complete track of the event happenings with Live physical event formats. Registrations are the only way out that helps in measuring the impact of the event. With online exhibition formats, you can generate a real-time event analytics report that is more accurate and helps you in measuring performance metrics. Virtual exhibitions allow you to track each and every attendee move.
Right from the no. of registrations to the time spent on individual booths, engagement activities that involve the highest percentage of engagements, and the least engaging hotspots of the exhibition, everything is tracked with online exhibitions. Organizations can generate real-time event analytics reports that help in measuring the event’s success and know the impediments to work upon for future events.
7. Offer Content on-Demand
One of the most prominent advantages of virtual exhibitions is, the content can be available on-demand that is just not possible with physical exhibitions. As the exhibition takes place online, the entire event is recorded. Attendees who might miss out on attending Live events, can ask for content on-demand event sessions. Thus, resulting in increasing the chances of generating more qualified leads. Attendees who watch content on-demand are most likely potential prospects.
8. Grab the Reaction of Global Prospects Beforehand
The virtual exhibition allows you to gain the reaction of your potential global prospects on a product which you are planning to launch in a foreign market. It helps you in gaining an insight into what kind of response your latest launch will receive.
Conclusion
The advantages offered by online exhibitions are many. We have listed some of the most common benefits of virtual exhibition formats that are quite beneficial for any business or organization. If you have not yet taken your exhibitions online, now is the time to get started!
