Still, thinking whether Facebook marketing is beneficial for your business?
If yes, then you are on the right article. In this article, you find what is Facebook marketing, the benefits of Facebook marketing.
What is Facebook marketing?
Facebook is the largest social media platform in the world and also the best way to promote your brand’s product and services. On Facebook, there have more than 2.8 billion monthly users and 1.5 billion of whom are active every day and it’s the best
platform to start your marketing on social media sites.
On the Facebook platform over 1.5 Billion, users visit daily and more than 7 million active companies create ads for this huge audience.
Facebook also offers highly targeted paid ads. With the help of the Facebook campaign goal option, you can create a specific ad according to your business goal. Also, Facebook gives a sharp target audience option such as you can target through gender, age, location, job, interests-Any any behavioral data or demographical.
With the help of Facebook, you can advertise your product and service with your audience organically by sharing methods that bring value to people on Facebook. Good sharing makes it possible to show your product and service on Facebook news feedback.
Also, Facebook allows integrations with other marketing channels. Facebook is not a single system. you can connect Facebook with other marketing channels such as email marketing, mobile marketing, search engine marketing, hosting channels, etc.
Facebook marketing ads formats
- Video ads
- image ads
- carousel ads
- collection ad
- slideshow ads
- Leads generation ads
Video ads are the best way to demonstrate the details of your product and service. You can use different video ad formats for Facebook videos such as short videos and GIFs for quick capture attention and In-stream video ads for longer TV-like watching.
If your budget is not that huge for video, Image ads are the best way to targeting on Facebook. These ad formats help you to generate brand awareness and increase website traffic.
This formate showcasing more than ten images or videos inside a single ad. Carousel ads best to show the product page.
Collection ads best way to show your product on Facebook feed. These ad formats help you to increase product brand awareness.
It’s like video ad format. You can slideshow through images. Slideshow ads are also the best way to generate brand awareness for your business.
Leads Generation ads-
This ad format specially for generating leads for a business.
Benefits of Facebook Marketing.
There are various benefits of Facebook marketing such as
- Target wide range of audience
- Competitor targeting
- Drive traffic to the website
- increase brand awareness
Targeting a wide range of audiences-
- Facebook has 2.8 billion monthly and 1.5 billion daily users are available. Because of billion user facebook give a wide range of audience to target.
- Because of billion, you can find your audience easily. Facebook also provides demographic targeting, gender targeting, behavior targeting.
- Facebook also gives a custom audience targeting. This will help when you have an existing audience in your database.
- a lookalike audience is the best way to create a new audience through an existing customer database.
- One of the game-changing targeting options provided by Facebook. If your business new on Facebook and doesn’t have any targeting audience, you can target your competitor audience.
- Facebook steps up competitor targeting options in behavior-based targeting options.
Benefits of Facebook marketing
Drive Traffic to the website-
Facebook ads will increase your traffic to your website. Facebook has an option in Facebook business manager “website click”. we need to create a campaign and target our niche audience with our website link.
we can also increase website traffic organically. but it’s time-consuming. Running ads for website click cheaper than any other Facebook marketing goal.
Increase brand awareness-
Facebook has the power to increase your business brand awareness with the help of a brand awareness option. With the help of brand awareness, you can easily generate product awareness.
Facebook ads are the only social media platform that provides cost-effective ads. On Facebook ads, any business can invest and run ads. It is cheaper than any other social media channel.
Getting a job-
The last in this list of benefits of Facebook marketing is that it can also help you in getting a job. There is a huge demand for quality facebook and social media marketers all across the globe.
So, if you are looking for career options after 12th science, then I must say that you should start learning Facebook marketing.