It’s not realistic to think that you can handle your SEO alone. Most businesses that are serious about optimizing their websites do so with the help of agencies or teams that have extensive experience and the right amount of technical know-how. Even if you have a background with eCommerce or building websites, chances are you aren’t well-versed enough with SEO to truly give your site the attention it deserves.
With the help of an eCommerce SEO expert, you can dramatically improve the way your website behaves in the search engines. If you really want to climb the SERPs and make an impact in your industry, SEO is not something you want to chance.
How Does an eCommerce SEO Expert Actually Get You Traffic?
You may be familiar with some of the aspects of SEO, such as adding a keyword to a page title or product description. While these small tasks would be considered an “optimization” for the benefit of the search engines, an expertly ran SEO campaign is far more involved.
From the start, an expert team will perform in-depth keyword research and using their background and expertise in this area, they can better pinpoint SEO growth opportunities and impactful long-tail-keywords that your business should be focused on. With these keywords, such a team can construct a data-driven campaign that encompasses a whole lot more than just a few little website tweaks.
For instance, knowing how best to use certain keywords on category description pages or in certain meta titles can make or break how Google sees your website. Google is looking for context, and an expert team can help provide this context to Google, which allows for better positioning in the search results. Once Google better understands your website and its intended focus, it will serve your website more efficiently and users will benefit more as well.
Another area that an eCommerce SEO expert excels in is through the creation of well-written blog content. Whether you are new to blogging or have no idea where to start, you need to be providing your users with value. While you may think you can get away with not having a blog because you run an eCommerce business, this is not so. Not only do blogs provide much-needed material for the search engines, but these articles are also important for users as well.
You may not have the time and resources to write a professional blog alone, but a team of experts can provide this kind of quality service for your business, which could help you rank for more keywords and become an informative authority in your niche. Your users are not only looking for quality products, they want to know that they can trust your brand as experts in the specific field. Blogging fills this niche by providing content that not only ranks well, but also informs your users about the latest trends, or provides more information on the benefits of your specific products.
An SEO Agency That Knows How to Grow Your Traffic
If you manage an online store, it’s absolutely essential that you invest in a proper agency that can actually enhance your website’s ability to be found in the search results. Without a constant growing stream of organic traffic, you will find it exceedingly difficult to grow your business. No matter how much you may think you know about SEO, you also don’t want to try and tackle this task alone.
Let a reliable agency like Genius eCommerce® handle your SEO issues. They understand exactly how to put together a winning SEO strategy that will push you higher in the SERPs and get you the kind of results you need.