Are you getting abandonment issues as the landing page bounce rate is through the roof? If, yes then never fear because, through this definitive guide, you will know how to optimize landing pages of the website?
When the point is of surging conversions, almost every marketer applies a plethora of strategies that will help them to stay at the top in this thriving competition. However, among various strategies, one of the most essential and foremost steps businesses take is optimizing the landing pages.
But before you understand how to optimize the website’s landing pages, you have to know what is landing page optimization?
Landing page optimization is also called LPO, is the process of improving or enhancing each and every element of the landing page so that conversions will increase, which you can do with the help of top SEO services. However, LPO is a subset of CRO that is Conversion Rate optimization that also includes various methods like A/B testing that helps in improving the conversion goals.
In this, the marketers don’t redesign the whole page from the scrap, but they use some data and anecdotal evidence to get customers. In a nutshell, LPO or landing page optimization helps get high conversions, which automatically raises the high ROI of every marketing campaign.
So, if you are the one who wants to know best practices to optimize landing pages of the website, then read below according to top SEO services.:
Limit number of actions on the landing page
You will be surprised to know that the simple design of the landing page will get more conversions by which your business will reach new heights. So, make sure you will remove extra fields, website navigation elements, etc.
Optimize the landing page content
While writing the content for the website, ensure it will appear on your page. However, the main motive to do this is to aware your target audience of the benefits and offers you are providing to them.
In this regard, you have to understand some of your visitors will only read the headlines, so make sure to make it strong enough to attract them.
Structure the landing page URL correctly
Another best practice that will surely help in optimizing the landing page is URL. The URL of the site helps in communicating sufficient information to various search engines about the content. Apart from that, it also helps in conveying the structure of the site. So, make sure the URL of the landing page is short. You must use slashes in order to separate concepts and phrases, and not the least, try to put keywords on the left of the URL
Try adding contrasting shades
If you want to make your landing pages attractive, then ensure to add unique colour and clarity. So, try to make your landing page unique in terms of shades, CTA, and headlines.
Decrease the loading time of the page
These days more and more people are using mobile phones to search for certain things or products and services. In this regard, the page’s loading time plays an essential role in the best user experience. Thus, make the loading time of the landing page faster which also helps in lowering the bounce rate and also various issues.
Careful about how many form fields you have
Almost all the landing pages have some form to fill for readers for exchanging information about the client to deliver eBook, lottery entry, etc. In this, you have to remember that filling a form is not the beloved part of the customer’s journey and especially a form with many things to fill.
So, if you have the form on your landing page, make sure to minimize the fields you are asking from the readers. In case the form is long, then check the bounce rate and organic traffic then you will come to know what is the importance of the short form on the landing page.
Try unique offers to get clients information
If you notice that the people are not much interested in your products and services, then it’s the right time to try enticing offers. For example, you can offer them eBooks, some type of discount, etc.
Keep call-to-action buttons straightforward
The call-to-action button will not be confusing or stress out to the readers. So make it concise, obvious, and clear. That means don’t use fancy language or the language which is unknown to common people. Some of the simple call-to-action buttons can be Join Now, Join to Download, etc.
Write meta description very clear and direct
Indeed, the Meta description web page is not directly linked to ranking factors, but it influences the individual’s willingness to read the content. Keeping this in mind, if more people read the content through this link, the search engine gets the signal to rank you higher.
So, make sure you will write a Meta description in very clear language while making it snappy.
The bottom line
By following these above tips by top SEO services, no doubt the website’s landing page will rank higher in search engines for years in the future. That means it will offer a long-term asset that keeps your business touching new heights. But make sure you will do everything carefully as it will impact conversion rate and ROI. So, apply these above strategies to position your website to conquer every competition with the help of top SEO services.