Blogging to build a business takes more than just putting fingers straight to the keyboard and typing out the first thing that comes to mind. What makes a blog post truly fantastic is when it is effortless to read and brings interesting, relevant, and fresh information to the table.
2 million blog posts are published every day. That is how many posts you are competing against for the attentions of your reader. So if you consider that people might only have the time to read 1 or 2 posts per day, maybe a few more if you are lucky, yours had better been absolutely fantastic if they are going to spend their precious time reading yours instead of one of the millions of others!
But don’t be put off by how daunting that sounds, because it is actually much simpler than you might think to write a gripping and valuable blog post for your readers. Just take into account these 5 simple steps the next time you sit down to craft a blog post, and you will notice a dramatic difference, I promise you! Silverbean provides their best advice:
DO NOT WRITE A SINGLE WORD :
Planning can take a long time!
The temptation when you have an idea in your head to just sit and let it flow is hard to resist, I know. But what you need to do first is set aside that document, and open up a new one, entitled PLAN. Planning will take that awesome idea you have in your head and make it flow, help you to fill it out and pump it with examples and key facts, shape your opinions into well written and interesting reads rather than rants, and make for an altogether better version of your original vision.
There is no exact way to plan, everyone does it differently and its all about what helps you get the creative juices flowing. What I find helps me is jotting down the main points or sub headings that I want to visit throughout the post, and also having a clear definition of how I want to start and finish. A good conclusion (and introduction) can often be written first in order to help give direction to the body of the post. But each to their own!
Back Up Your Facts :
If you have chosen a particular topic to write a blog post on, the likelihood is you already have a lot of knowledge and possible opinions on the subject. But what makes it even more attractive and valuable to the reader is if the information you provide can be backed up in some way Tagline For Digital Marketing .
Depending on the topic, there are likely to be plenty of examples, statistics and other facts that can back up your own knowledge and opinions floating around on the internet, and as long as you cite them properly, giving credit to the original source, they are free to use.
That isn’t to say you have to use other people’s facts and figures. If you have yourself conducted research, done surveys or even have case studies you can refer to, then this is even better as it’s more original content and helps your reputation as an expert in your field.
And examples aren’t just good for backing up facts; you can also use them to demonstrate a tricky instruction or explanation in a clearer way. Even made up scenarios can be good to just give a bit of context to a particular point, and help the reader gain perspective and understand your way of thinking, which will make reading your post even more enjoyable.
Always Conclude With a Clear Call to Action :
You have the reader hooked throughout your post, so as you draw to a close, it’s time to make it clear what you expect them to do next. That isn’t to say everyone will do it, but everyone goes into a blog post knowing there will be some motive behind it for the writer, so they expect it and aren’t likely to be put off by one being there.
The call to action could be anything from subscribing to future posts on the blog to joining a mailing list or even buying one of your products or services, and more often than not if the blog post was really good and they have warmed to the writer, they will follow the call to action! Bingo!
Draft It and Redraft It :
Most posts need a few drafts!
We’ve all done it before, written a blog post in one draft, quickly proofread it straight after and sent it out for all to see, and then maybe a few hours later or the next daywe read it again and realise there are many things we would have done differently Skip Hire For Repair Projects.
The first draft may seem perfect when you have only just written it, but never leave it at that. At the very least, go away and work on something else or put the kettle on and take break, then come back to it later on and re-read it, and I guarantee you will change something, if not almost redraft it entirely.
The title should get the most attention when redrafting, as it will be the thing that makes or breaks your post. Before the potential reader sees anything else, they see this title, and if it’s too long, too clunky or just not interesting enough, they probably won’t give the post a second glance.
And the introduction should be just as carefully crafted, as it’s the point where the reader is still deciding if they are interested or not, and you could still lose them at any point. Don’t give too much away, but give enough idea of what is in the post for them to know they will get plenty out of it if they commit to reading it.
Keep It Visually Appealing :
Here’s a beautiful picture capturing the New York sunrise
The format has a huge impact for online readers, and no matter how well written and interesting a post is, if it’s full of large chunks of text and very few paragraph breaks and sub-headings to break it up, it won’t get read. Simple.
And that is all there is to it! Next time you are writing a blog post, before you let your fingers run free across the keys, consider these 5 simple points and take in the results. There will be a drastic improvement in your post quality, and in the number of readers you get, guaranteed!