A restaurant’s delivery menu is the primary weapon for interacting with customers and driving off-premise orders, and its nature can make or break a deal. How can restaurants refine their delivery menu concept to stand out from rivals and draw more delivery clients without a welcoming host or stunning ambiance that draws dine-in guests? We’ll show you how a thoughtful menu concept and tried-and-true menu psychology approaches will help restaurants boost delivery revenue in this article. Click to find out more. In this post we have collected some easy Virtual Restaurant.
1. Get a limit on your delivery menu items:
Reduce the number of items on the delivery menu to concentrate on higher-margin items, best-sellers, and recipes that can fly and reheat well. Choose dishes that evoke the atmosphere of your restaurant but can also be enjoyed at home. Delete an item from your distribution menu whether it is unpopular or less profitable. You should also think about the preparation time. Can you make the dish ahead of time? If not, would the necessary prep time allow you to satisfy the demands of impatient delivery customers? Finally, purchase to-go containers with vents and dividers to save the dishes from being soggy.
2. Use Categories to simplify your menu:
Organize the distribution menu into sections to make it easier for consumers to discover what they’re looking for in your off-premise products. Customers are increasingly placing orders on their mobile devices, so categories assist with readability on small smartphone screens. In reality, according to a recent survey, 70% of quick-service and fast-casual restaurant customers use mobile devices to make food purchases.
Classics like Welcome Drinks, Soups, and Starters can be included in these categories, as well as Combos and Dinner for Two choices that allow big order sizes. A Popular Products or Best Sellers segment is a perfect way to highlight popular dishes and lucrative items. If you have recipes that cater to your dietary requirements, put them separately.
3. Use attractive food images with high resolution:
People eat with their eyes first and enjoy browsing through food images, which is why #food is one of Instagram’s most common hashtags. Did you know, though, that including images in your menu design will potentially increase sales? High-resolution, appetite-inducing pictures of each of your meals.
Stop fuzzy photographs, too zoomed in or zoomed out, or stock pictures that would put consumers off when it comes to delivery menu shots. Also, make sure to get an accurate representation of the dish so that prospective customers know what to expect and aren’t upset. You can have perfect images with the below-mentioned factors:
4. Write tempting Descriptions:
Create explanations that go beyond a list of ingredients and offer a taste of the guest experience to improve the distribution menu design. Using luxurious adjectives including thick, smooth, tender, and succulent to provide a vibrant teaser of the dish’s flavor, appearance, and texture.
You should also evoke memories for visitors by using phrases like “home-cooked,” “traditional,” or even “Grandma’s,” and look for ways to showcase foreign cuisines.
5. Drive upsells with modification:
Another important element in merchant performance is customization. Allowing fair changes allows restaurants to draw a diverse variety of consumers who choose to customize their orders to their preferences. For example, if a customer is unsure if their dish would be mild, medium, or spicy, a restaurant will lose a delivery sale.
Customizations can also be used to improve the functionality of the menu for upsells and larger ticket sizes. Have size modifiers so that consumers can pay more for bigger fries or soup cups. You can also charge extra for extra toppings.
6. Keep your menu UpToDate:
One of the benefits of online delivery menus is that you don’t have to redesign your menu and print new copies as the options shift. Instead, if you are out of those products or ingredients, you can quickly change the delivery menu in real-time. With virtual Menus, you can quickly add or change new products, tweak prices, temporarily deactivate dishes, or delete them from the distribution menu entirely using a tablet from the Portal with just a few clicks.
Ensure that the distribution menu is still up to date by staying on top of inventory updates. You never want to let a customer down by informing them that their eagerly awaited order is no longer valid.
7. Find best delivery outliers:
Of course, in a market with such a diverse range of industries, there will still be exceptions. Although most restaurants benefit from a “less is more” approach to delivery menu design, consumers have varying preferences for different cuisines.
Restaurants with longer, more complicated menus have higher sales than those with shorter, simpler menus. This may be because, as a show of authenticity, visitors expect Chinese menus to include a long list of products with comprehensive categories and various regional specialties.
Optimize your Menu with the analytics:
Although the above suggestions are industry best practices, it’s best to base your delivery menu concept on your own restaurant’s numbers. You can even hire the best Menu Design Company for this work. With online platforms, you can view analytics and trends on the most common products, new and returning buyers, average order size, and distribution transactions overtime via the admin screen. These figures will aid restaurant owners in making better decisions about how to improve their delivery menus to maximize off-premise orders.