Small- and medium-sized businesses spend around $9,000 to $10,000 on pay-per-click ads each month. This figure already includes ad spend, management, and more.
If you are on a budget, you can do PPC campaign management for your eCommerce business on your own. However, you might need a little help. After all, the advertising landscape is ever-changing, and it can be hard to keep up.
Do you want to learn more about how to manage your PPC ads better? Our guide can help. Read on for some trustworthy campaign management tips.
1. Be Consistent with Your Keywords
Consider having focused keywords before creating PPC ads for your eCommerce business. Align them with your target users’ search terms. Once you do, use the keywords in the ad copy, landing page, and product page.
Having this level of consistency increases your ad relevancy score. When the keyword has a better quality score, it improves the ranking and reduces bidding costs. Check out this link for more eCommerce solutions to bring your business closer to your goals.
2. Adjust Your Bid for Different Devices
Google treats every device differently, meaning you should, too. After all, mobile phones, tablets, and computers make unique ad data. The search engine recently updated how search results show up on mobile devices to cater to this shift.
AdWords lets you tailor your bids on various devices. You can increase or reduce ad buys by channel.
3. Identify Negative Keywords
Too many marketers focus exclusively on the keywords they want to rank. As such, they do not spend enough time on negative keywords.
Negative keywords are those you want to exclude in your PPC advertising strategy. They could be unrelated phrases search engines interpret as similar to yours.
4. Create Killer Landing and Product Pages
Your landing and product pages are what your potential customer sees upon clicking your PPC ad. As such, they should be fast and well-designed.
These pages should contain what you promised in the ad. Put all necessary information, such as more details about your promos or instructions on buying the product.
In product pages, make sure to use high-quality images. Add a detailed description, display the pricing, and ensure the CTA button is highly-visible.
5. Use Automation Whenever Possible
PPC campaign management is already stressful. The good news is you can use the many features of your chosen platform to your advantage.
Take advantage of your PPC platform’s automated processes. In general, you should be able to pause or resume ads during specific times and days. You can even increase or decrease your budget automatically.
Platforms also allow automated bidding. Not having to do these tasks saves the time you would rather spend polishing your PPC campaign strategy.
Make PPC Campaign Management Easier Now
Learning how to optimize PPC campaign management is a never-ending task. Nevertheless, we hope our tips can make it more manageable. Regardless, developing good management practices will complement your PPC ads.
Are you looking for more valuable tips? If so, consider visiting our other posts today.