It’s no longer a surprise that COVID 19 has affected our daily lives and upended unexpectedly. Unpredictable unemployment rates, emptied shelves, and anxiousness surrounding it, innumerable people working from home- it has become our new reality.
Even though there are ways, it has impacted personal lives personally. Also, consumer behaviour has changed tremendously, but it has also changed the way people see the businesses, products associated with it, and the overall experience around it. Keeping in mind, the solution within the industry is two-fold:
- The typical search behaviour has drastically changed, and it is going to continue in the upcoming days. It will continue to do with keyword modifiers seeing the rise.
- One has seen a larger shift in consumerism in buying the essential shift for overall health and fitness.
Now, as people are forced to stay at home with a changing lifestyle, one also has to shift and maintain an SEO and content strategy in maintaining the relevancy of the audience.
During these uncertain times, local SEO has become more critical than ever. As we stare at an uncertain future, quarantined in our homes, we depend on the internet for most of our day to day essentials and also to keep ourselves entertained. Be it grocery shopping, shopping for appliances, or working from home, we would reach a standstill without the internet. This is one reason why the search engine traffic has plummeted for various businesses. Customers are looking for everything online, and they are exploring as many options as possible.
in this article, we will have a look at:
- How has covid changed search engine traffic.
- Significance of local SEO during the pandemic.
- The long term gains for your business from SEO.
Understanding The Impact of Covid-19 on Search Engine Traffic
Since the start of the pandemic, the usage of the internet has skyrocketed. But we shouldn’t assume that this will automatically boost traffic for businesses. The use of the internet spreads to a much broader concept. It could be online streaming, attending virtual meetings, reading and replying to emails, and so on. As more and more people continue to rely on the internet, this can be used as an opportunity to market your business in front of the right eyes. Especially companies that deal with essential items have a tremendous chance to grab the right customers with SEO.
Significance of Local SEO During The Pandemic
SEO can help businesses to stand out from their competitors. This is a golden opportunity for local businesses to boom. Everyone is staying at home, which makes it more convenient for customers to buy locally. People are unable to venture far away from home. Using local SEO tactics such as ‘open now’ or using keywords like ‘near me’ will help your business crawl up the Google SERPs. Another reason why local SEO is essential because people are beginning to understand the importance of supporting small business. SEO can help in customising your business by curating contents that are relevant to trending topics. The SEO strategy will connect you to the people who are interested in supporting local small businesses. The best part is that SEO campaigns are measurable, so you can track your business’s progress and make sure things are working in your favour.
The Long Term Gains of SEO
SEO is so much more than merely bringing traffic to your website. It improves your brand’s credibility as well as makes you stand apart from the competition. SEO also involves web development, improving your website’s content and making the website more user friendly so that customers can easily navigate it. With local SEO, when local customers come across your business, you increase the chances of creating a loyal customer base. SEO, both paid and organic, will help you reach the customer when they are actually in need. Your business will be optimised based on the keywords that are relevant to your products and services. So the next time a customer is searching for any product or service you provide, your business will pop up in the search results.
Buyer behaviour is undoubtedly going to change within the upcoming months, but SEO is extremely proactive. A good SEO company like ESage Digital will stay in sync with the latest SEO practices, and they will incorporate strategies that work best for your business. SEO involves various technicalities, and for a successful campaign, you need to associate with professionals who know what needs to be and are effective with the same.
And lastly, one thing that should be taken in mind is being instrumental in securing conversions to test different strategies. The times have changed and shifted, creating content that helps people navigate the new reality in lessening the potential negative impacting organic traffic.