What is Shopify?
Ecommerce has swept the world, with the majority of businesses planning to shift online. Businesses have decided that the best decision for their sales is to have an online presence in the form of a website. By creating a website, anyone can set up an online store and find access to the many products that a website provides directly to the consumers. Many people are shifting to using more and more internet and delivery services. With a website, a business can automate its entire supply chain and provide people with all the facilities that they are looking for. With Shopify website design, you can have an attractive website to call your online store in no time.
The biggest challenge when creating a website is that it requires a lot of technical knowledge that needs to be learned. Even with WordPress, there are a lot of things that a person needs to take care of before a website can be launched for the public to use. For this very reason, many major companies started to create e-commerce platforms that can host small scale businesses. Rather than creating an entire website from scratch, platforms like Shopify can be used for your own e-commerce store
Advantages of Using Shopify
There are many advantages to using Shopify to set up your online store. When you are starting a business, you want to invest as little as possible. Hiring a freelance web designer to provide you with a website from scratch can be a costly task. To avoid additional expense at the initial stages of a business, you can use the services of Shopify. The only payment you will have to make while using Shopify is the subscription charges. The money you save can be used in social media marketing campaigns to give your website a boost. The more people know you are out there, the more chances of increasing your sales.
Shopify is software that can be accessed online to set up an online store. The biggest reason that people use Shopify is due to the fact that there is no need for knowledge regarding code. You need no technical knowledge and can get straight to using the software. The commerce platform is based on a subscription system. This means that in exchange for the services you use, you will be charged a monthly or annual subscription charge.
Shopify is extremely user friendly and requires no knowledge of coding or HTML. You can link your store and build it according to your specifications while at the same time sell your products throughout the world. With a platform that enables you to add many plugins and security features, you can be sure that your website will stay safe.
Shopify is a really large platform that is the choice of many people who are looking to set up an online store. As a platform, there are a lot of security features provided to your website. Customer data remains secure at all times as long as you are updated to the latest upgrades in the software. Having cybersecurity is one of the most important ways of ensuring that you are providing the best to your customers.
Five Shopify Website Design Strategies
A Shopify website design is extremely important when it comes to attracting customers. As you read on, you will find a few ways in which you can use design tactics to give your website a look an ecommerce web design agency will give when finalizing your online store. As Shopify is extremely easy to use, you can set it up yourself. You can select Shopify website design and keep the points in mind to have a better impact on your visitors.
Choose a theme
Choosing a theme is by far one of the most important tasks at hand when setting up an online store. As the owner, you need to put yourself in the shoes of the customer and question the kind of experience you wish to provide. Do you have a luxury product that requires a more elegant theme? Or are you looking towards selling accessories or shoes for which you will need a funkier and lively approach? Additional decisions included in your theme will include the kind of display you wish to set and how many products you are willing to introduce to the market.
Check your competition
When it comes to Shopify website design, a lot of it has to do with trial and error. An effective way to get the attention of your visitor is by following popular trends and adding them to your website. As part of the industry, your research should include the websites of your top competitors. You can look at the design for their website and pick out features that you like. Being inspired by your competition is not a bad thing, as it will help you save time researching different designs.
Keep things spaced out
A rookie mistake for any web designer is that they end up adding too much on the landing page. The entire purpose of the landing or homepage is to attract the visitor and force them to stay on the website. When working on Shopify website design, you need to avoid adding unnecessary design and information on the homepage. Look for subtle and simple designs that quickly attract a user. While seeing your homepage, your user should be aware of the type of website you have and what you are selling, but at the same time should have that feeling of curiosity to browse the other pages as well.
Load times are important
Many researchers and analysts like website valley, who are experts in web building, have reached the same conclusion when it comes to loading times. A click on your website should instantly result in your homepage loading. There should be no excuses for your homepage taking for than 3 seconds to load. Visitors on pages are impatient, which is why it is necessary to have a Shopify website design that does not take a lot of time to load. You can increase load times by having limited widgets on your site and not using third party themes.
Be yourself through photography
When selling a product using Shopify, you have a great opportunity of being unique and creative. With the brand photography required, you can show your creative skills and impress clients. These customers are more prone to buying products that speak out to them and stand out. With Shopify website design, you can strategically place your products and add multiple photos to each product to show off your skills. At the same time, you can also have brainstorming sessions with your team about bringing this Shopify website design idea to life.
The Shopify website design has a major impact on the number of sales a website based on an e-commerce platform such as Shopify can get. With so many startups and businesses turning their eyes towards using Shopify, it is essential that a business is able to stand out and attract visitors. Along with maintaining credibility and trust through your design, you will be able to see a rise in your sales.