People might give you a lot of reasons for buying luxury items, but the truth of the matter is that we all do it to feel close to the brands and the brand ambassadors. We see celebrities, rockstars, and athletes wearing luxury brands and we want the same thing for ourselves. It brings our great joy and happiness to tote the same Gucci bag as Kim Kardashian or wear the same Rolex as Daniel Craig. Luxury items are not just goods; they are a way of life. If we talk about revenue, we see that luxury goods account for a good 17% of all the industry revenue.
Right now, shopping is all about personalization. We want to see products, services, and even messages that are according to what we want. That is why having a great mobile app for your luxury brand is so crucial. It can really ramp up your success and help you tower above your competitors.
Here we are going to tell you all the reasons why you should have a mobile app for your luxury brand and how you can leverage it to get to the top.
In this article, you will learn mobile and web app trends in luxury web design. You can use these tips and tricks to enhance the user experience with your app and get new customers while keeping the existing ones intact.
Why Invest in a Luxury Mobile or Web App?
You might be thinking that your business is already going pretty good and you don’t need an app right now. Here are some of the major reasons why you should hire a company that offers mobile application development services for your luxury mobile app. Once you go through with them, you will most probably start searching for a good mobile app development company immediately.
You already have a brand and a lot of people are aware of it. Why would you need more brand awareness? Well, according to research, more than 80% of all luxury goods are sold over various digital mediums. If you have a mobile app for Android and iOS, it means that you now have an additional channel that you can use to communicate with your existing customers and bring in new customers at the same time. We know that Millenials have a lot of buying power and they prefer to shop online. According to a study, millenials made up around 70% of all spending on luxury goods. If you have a great mobile app, you can attract your target audience better.
A luxury brand is nothing without customer loyalty. You need to make your customer come back for more. This means that you should have a strategy that keeps your customers close to you and keeps your brand at the front and center of their minds. There’s only so much that social media platforms can do for you. Also, not every customer will visit your website regularly. You need something that will make sure that the customers know about all your updates like catalogues, discounts, and more. This is easily achievable through a mobile app. Also, you can add additional features like image recognition so they can search for their favorite product.
Sales from Digital Channels
A mobile app is the best way to increase your online sales. You can have a luxury brand, a hospitality brand, or anything else; a mobile app is always a good way to generate more sales. It will not only be a new revenue generator, but it will also work in tandem with your other social media channels and boost customer engagement on those channels too.
Luxury App Design Trends
Here are some of the trends that you should follow when developing a mobile app for your luxury business.
Simple Color Palette
Gone are the days when you had to add every imaginable color to your images to get attention. These were seasonal trends that came and went with time. The evergreen trend is to keep your visuals simple and elegant. Choosing the basic color palette for your app is the way to go. This will make your brand memorable and more attractive in front of customers. Your mobile app will work as your business card. This is the kind of trend that doesn’t go away with time. Not only is this attractive, but it also enables the customers to focus on your products rather than any distractions.
Your images on the app will give your customers a feel for your product. That is why every luxury brand pays so much attention to the images that they circulate in the market. The same is true for your mobile app. High-res images are not a luxury for you, they are extremely crucial for your app to work. Take high-quality images of your products from every angle and share it on your app so customers can see them and know all the details before they make the purchase.
Personalized shopping experience
You need to provide a personalized experience to all your customers. You can show your latest items or evergreen items on the homepage. Based on their purchase history, you can even show them products that they will be most interested in. This and other such techniques will ensure that your users get a personalized experience and they keep coming back for more.