Every business whether a startup or an existing one is composed of the company’s assets. Managing these assets is extremely important in defining the cash flow of the business and its financial health. This article sheds light on why you need to have reliable software for your digital assets.
What is an Asset?
Anything owned by your company is known as its asset. It contains a certain value and price and may deteriorate with time known as the depreciation value of that asset. There are various types of assets like fixed, current, tangible, and non-tangible assets, etc. Digital assets are known for their sheer importance in business management. Managing your assets is extremely useful in maintaining the good financial health of your business.
What is Digital Asset?
In the easiest terms, a digital asset is termed as content that is stored digitally in your software regarding your company such as promotional videos, spreadsheets, documentation of company, etc. The term “digital assets” defines that this kind of asset is not just restricted to files, rather they include everything that may be stored on the digital devices. Assets like email, brochures, sales proposal letters, blog posts, website content along with the copyrighted videos and images refer to the digital marketing assets. These assets can be easily utilized in various marketing campaigns.
How do you Value Digital Assets?
A digital asset may or may not be used outside the context of an enterprise. This fact helps you know the value of digital assets. The majority of the digital assets derive their value when they are utilized in a particular context and not from an independent free-market value.
What is Digital Asset Management Software?
Digital Asset Management (DAM) software is an automated solution that helps businesses in the management of their content assets such as brand logos, product logos, media files, and product image files, etc. A company needs to deploy software for the management of its digital assets. In the modern world of digital technology, you must avail the benefits of good and reliable software for the sake of your business profitability.
How does Digital Asset Management work?
Digital Asset Management Software (DAM) is a system that stores, shares and organizes digital assets in a centralized database location. It is a comprehensive company’s content sharing and storage solution.
What are the Examples of Digital Assets?
The mainly general examples of digital assets are:
- Design files
- Excel files
- Word files
- PDF files.
- PowerPoint presentations.
- Marketing content.
- Marketing collateral
What are the Benefits of a Digital Asset Management Software?
Good quality content is known as the king of content marketing for your business. Hence, the outstandingly written content is a robust market differentiator. It can guide the companies to resonate with the consumers by strengthening their brand knowledge and perception and conclusively drive more profit. Management of digital content is extremely important for any running or existing company. Some of the benefits of a (DAM) Digital Asset Management Software are explained below:
1. Eliminate the cost of lost work:
The perpetual requirements for marketing content refer to the fact that new assets are always being created by a generation of new ideas. But having more files indicate that it might be easy to lose them. With the help of software, you can easily store the data which can be further secured as you can easily retrieve it.
2. Boost creativity and production cycles:
The software utilization brings efficiency and agility to content creation. The creativity is enhanced and creative production is escalated for your company.
3. Streamlined Distribution:
DAM platforms provide the stakeholders with all the information they need, fast and ferociously. The integration with other marketing technologies can further automate and improve the distribution processes, across the broadcasting channels and other systems.
4. Deteriorate the workflow redundancies:
The DAM systems can extend the longevity of the digital assets by reusing them and repurposing them. Furthermore, the DAM facilitates cross-team collaboration and diminishes the possibility of miscommunications. These miscommunications can turn quite costly for your business’s financial health.
5. Permissioned Access:
Governance tools allow the DAM admins to control the communication of various user groups with assets. This allows control over the access of various digital assets and how to utilize them.
6. Enhance the Return on Investment (ROI):
The Digital Asset Management Software also includes the analytics tools that track who is using which assets and how are they efficiently utilized? The important content strategy decisions are made with the help of data provided by this analytical tool or software.
7. Keep brand consistency and integrity:
DAM solutions assist in ensuring that all the team members are using the same branded files. This improves the consistent approach to the improvement of brand integrity. Hence the quality of your brand is enhanced as it attracts more and more customers towards it.
What is the Conclusion?
The ideal software for this purpose of Digital Asset Management (DAM) is none other than SMACC cloud-based ERP software. The SMACC cloud-based software utilizes the availability of a reliable internet connection and scrupulous data encryption algorithms to keep your business data confidentially secure. Now you can completely rely on cloud-based technology as it does not require any heavy installations anymore for your ease and comfort. Also, the user-friendly interface helps you learn about the software without any specific IT trainings. Therefore the deployment of DAM software is mandatory for the mind-blowing performance of your business.