As compared to earlier times there is a lot of importance of experience and event branding. It doesn’t matter if it is an event, a city, a service or a product, but if you give meaning to it then this process is known as branding. You can use event logos for the purpose of event branding. It will be good to take the help of a professional designer for designing an event planner logo. Here is the complete guide to event planner logos along with ideas, tips and examples.
If at the time of designing a logo, you will use some tactics then your logo will look special
1. Create a personal logo
Instead of using only words in the logo meant for planning an event, you can add a character to it so that the logo gets a more personal look. This will help you in a way that in your brand identity, along with the name, a person can be attached and the customers will definitely like it. Your brand identity will look different with this.
2. Go for defining your services in it
The clients will get enough information about your brand if your services are defined in your logo. When these services will be needed by the client then they will think about your brand or company and try to search for you online. For maximizing the impact, it will be good for you if you display only 2 to 3 services on your brand identity.
3. Your brand identity should match with your niche
Your brand identity will look nice if there is a use of various designs of flowers and a perfect script in it.
4. Show your uniqueness and advertise it
If your competitors are highly skilled just like you then it becomes important for you to display your uniqueness in your brand identity.
5. Use colors of your brand in your brand identity
If in the branding of certain other things, you use some colors then you can use the same colors in your brand identity. Don’t keep the color palette neutral.
6. Use strategic symbols
By using strategic symbols in your brand identity you can give important information about your brand to the customers.
7. Describe a story
Your brand identity needs to be describing a story so that the customer can understand about your company or brand just by looking at your brand identity. Use suitable colors with it whenever needed.
8. Add your location
If in your brand identity you include your location then it will help the customers in reaching you easily.
Steps for creating an event planner logo
1. It needs to be according to your niche
If you use those color palettes that are soft, white or black then it will give the best look to your wedding planner brand identity. Those themes that are related to fun and are bold are very good for the planners of the children’s party. Those hues that are neutral and boho are perfect for the planners of the luxury picnic.
2. Go for researching your competition
Styles of various varieties are used in the event planner logos for a number of brands. However, it becomes necessary for you to know which type of brand identity your local competitor uses. Look for those services of event planning that are of similar types and are used by several competing brands which can be 10 to 15 in number. Compare the differences and similarities with these. After getting inspiration from these brands, you can design your own brand identity as per the expectation of the people.
3. Design logo according to the goals of all team members
Initially you may have designed your brand identity as per your needs and expectations. However, after some time when there is growth in your team then you need to give proper consideration to their requirements and it will be better to design your brand identity after thinking about all these factors.
4. There should be a wise selection of words
Some kind of thinking is required for designing brand identities and names for an event planner. Ensure yourself that any unprofessional thing is not translated by your brand identity at the time of serving people from a different country.
The way of doing various types of tasks by your company or brand is displayed by the event planner logo that you use. Therefore, it will be good for you to take advice from professionals in this field. You need to understand the way of doing it perfectly. When creating your website, you can include a brand identity of this type.
An Event agency takes the help of its website for the purpose of online marketing and increasing its online presence so as to give tough competition to others in the same industry. In order to know about the projects created by it, you need to go to the websites of the Event agency. The agency always keeps the information about current technology and trends.