Have you ever thought about starting a business blog for your company? Are you wondering why your staff should be spending time on company blogging?
These days, it’s common to hop on the websites of popular companies and find a plethora of helpful articles. How is this helping the businesses, and why should you get in on the action?
Here’s why you should be thinking about starting a company blog.
More Traffic on Your Website
Each time you publish a blog, another indexed page will be a part of your website. This improves your chance of showing up on an engine search. Blogging also indicates to search engines that your website is active.
When folks click on an article that answers their questions, they’ll be pulled into your site. If they have an interest in your products and services, they’ll be able to see what you have to offer.
For example, maybe you can provide information on how to choose the right food for your dog. Anyone searching for pet food will be able to click on your products and have them sent directly to their house.
The right content can use keywords, which are search terms that you can aim to rank for on a web search. These can help your website to appear earlier on when customers are looking for common types of information.
There is an art and science how to rank for different keywords. Titles, conclusions, and calls to action are also important.
Some bloggers also link to high-authority sites in addition to their own. This can improve the credibility of the blog.
If you’re not sure how to create interesting, readable content that includes the right keywords and other writing elements, you may want to hire a content writer. These professionals are trained in the technical aspects of blog writing.
Create a Social Media Presence
Blogs are a great way to regularly update your social media pages. They let give your target audience important information. This will also keep your pages fresh so they will show up in newsfeeds.
Once you’ve taken the time to research and create a blog post, you can repurpose it on several different social media outlets.
Establish Yourself As an Expert in Your Field
Maybe you’re a math tutor with some helpful hints or a locksmith who can give great security advice.
If you can create content that lots of people will be interested in, you can establish yourself as more of an expert in your field. This will, in turn, drive more people to your site. And of course, you’ll enjoy more business and brand credibility as a result.
If you’re looking to let others know that you’re an industry leader with valuable expertise, a blog is a great way to do it. Better still, your own expertise and awareness of the latest trends will grow as your research important information for your blog.
Create a Community Around Your Product
Ask friends, family, and loyal customers to share your content whenever possible. If they can include a comment about why they value the information, others will be more likely to click on it.
As you regularly post on your websites and social media, be sure to interact with any comments you get. This is a casual, personal way to communicate with current and prospective customers. They’ll begin seeing you as a human being who takes notice of them and can offer valuable information and services.
Find Other Experts
As you demonstrate your expertise in your field, you may find yourself connecting with other experts in fields that complement yours. For example, maybe you’ve got a landscaping business and you’re getting some input from a local garden supply store.
All of these connections provide you with an opportunity to develop important relationships. You will have other businesses you can work closely with and recommend to your clients.
The nice thing about blogging is that once your post begins to rank, you will continue to gain traffic. So more people will be visiting your site and purchasing your products long after you’ve created the posts.
If you want to keep folks coming to your site even when you’re not working, blogging is a great way to make yourself a constant presence.
Ads are a nice way to try and reach your target audience on social media. However, these can add up and become very expensive, especially if you’re just starting out.
Blogs, on the other hand, can cost very little to create if you write them properly. And you’ll be enjoying the results of your work for a long time to come.
Learn and Grow
Having a blog that you’ll be getting lots of immediate feedback about your field of expertise. You’ll find out what your customers like and dislike about businesses such as yours.
This is a great way to tweak what you’ve got to offer so that it resonates more with your customers. Blogging and responding to comments can help you learn what they value, and what they find annoying. This is valuable information as long as you’re willing to learn from it.
Starting a Company Blog
A company blog can grow your business even when you aren’t working. It can expand your outreach and bring in new customers all the time. With the right content and the right approach, you could be an industry leader in no time.
Don’t stop getting smart about your business now. For more great advice, read our blog today.